Promoting a book before its release and even after its release is a very important detail that cannot be overlooked when a book is about to hit the market. This is about what strategies one has to put in place in order to maximise sales and make the author someone, every person out there enjoys to read.

Promotions of books cannot be done with the use of only one medium. All online and offline protonal strategies must be put in place to ensure maximum utilization and promotion. It is these promotional strategies that will make the people go to the book stores with the sole purpose of purchasing the book that has been written by you.

Therefore, with Authors channel marketing strategies on offline and online promotions, you can be assured that people are made well aware of your books' release and that with little snippets of your book present online and offline, we are able to create such curiosity in the minds of the people that they rush to the bookstores to find out what is the book about and what happens in the book, the moment it is placed on the bookshelves of various book stores out there.